The Chick-Fil-A cow campaign has been urging America to ‘Eat More Chikin’ for over 15 years. The 2015 edition of the beloved Chick-Fil-A
Cow Calendar was more than just the largest-selling calendar in the U.S. It was an integrated social campaign, a virtual talent show for the featured cows. The winning cow was picked via a simple system of ‘Likes’ on Facebook for each cow’s audition video/performance. Muddy Puddles, the harmonica-playing cow, was voted the winner. The final tally was 78,000 votes and 31.5 million impressions online, with over 1.35 million calendars printed and sold. | Creative Director, Art Director, Director
Cow Calendar was more than just the largest-selling calendar in the U.S. It was an integrated social campaign, a virtual talent show for the featured cows. The winning cow was picked via a simple system of ‘Likes’ on Facebook for each cow’s audition video/performance. Muddy Puddles, the harmonica-playing cow, was voted the winner. The final tally was 78,000 votes and 31.5 million impressions online, with over 1.35 million calendars printed and sold. | Creative Director, Art Director, Director
