Launch campaign for the Fiat 500L in the U.S, which was positioned as the larger, roomier, more powerful version of the Fiat 500. The spots were such a success, they were recreated with the same cast for the European launch of the 500L, which included a
3rd-row seat. | Creative Director, Art Director
3rd-row seat. | Creative Director, Art Director
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FIAT 500L EU LAUNCH