Finish Line is a sneaker retailer, and in the sneaker world, it’s all about who has the freshest kicks. We let sneaker-heads know that Finish Line had the freshest sneakers with our ‘Shoes So Fresh’ campaign. Our signature campaign video, “Fresh Battle,” featured cameos by the rapper - 2Chainz, and Kick Genius - influential sneaker bloggers. We wormed our way into pop culture and won the hearts and soles (pun intended) of the sneaker-wearing public. | Creative Director, Art Director, Co-writer
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Shoes So Fresh Case Study