Enlightened dogs deserve special treats. Of course, they have to be organic. And naturally, they have to be from California. That’s the core of this campaign, conceived and created for a struggling entrepreneur I met by chance in an Uber. He was trying to get his small batch organic dog treat products off the ground. I had to help. We shot and produced this campaign in-house, and our media plan was exclusive to Social. Don (the client) sold out every single batch he made. | Director, Creative Director, Co-writer
