Kirby Allison–a curator of fine things–created the Society as a movement to preserve and cherish the sacred male shaving ritual by capturing the high ground and protecting it from the inferior products of internet warehouse clubs. The Society sold just one thing—the finest, most complete shaving kit, priced tidily at a thousand dollars. After the launch video, starring Kirby and his wife Bianca, we created a contest to make a baby on purpose. The winner received a magnificent trophy. The video served as the aphrodisiac which resulted in Kirby and Bianca’s second child. We got into the CA Ad Annual for Integrated Campaign. Win-win.
| Director, Creative Director, Co-writer
The Baby On Purpose Challenge
