At the start of the pandemic, I got a call from WhiteHatJr, an online education company specializing in coding education based in India. They wanted to launch in the US and build a subscriber base quickly to capitalize on the pandemic, and they needed help. Over the next two years, I developed strategy and creative for them and then executed and implemented it. I worked with teams based in multiple time zones and managed creative and production timelines and budgets. The launch phase was a huge success and they were acquired by their nearest competitor - BYJU'S, for $300 million. Here are my favorite pieces. | Creative Director, Director, Writer, Art Director